“Or you can set up a blog. People can be snotty about blogs but really, 1,000 blogs getting 400 views each is 400,000 views in total. And that compares very favourably with the mainstream media. So a vast army of nerds, each working on their issues, catching a small corner of the world interested in those issues, in total are every bit as powerful a resource as media outlets.”

- A Science-ish Q&A: Dr. Ben Goldacre