Brastemp, the Whirlpool whitegoods manufacturer in Brazil, is running an advertising campaign with the tagline “Inspiration changes everything. And life becomes just like a Brastemp.” “Sorriso” (Smile), a television commercial viewed over 2 million times online since its launch in 2010, shows what happened when eleven Sao Paulo radio stations ran a simultaneous call for inspirational smiles. Drivers caught in early morning peak traffic were invited to smile at the person in the car next to them. The commercial catches the moment and shares the inspiration.
via theinspirationroom
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